Shopping discovery engine, Styloko, debuts new site for American audience


Edwards: US expansion

Styloko, the UK online shopping discovery engine, has announced the launch of a new site dedicated to better targeting consumers in America on 21 November 2014. With around 30% of traffic already coming from the US market, the next logical step for the online shopping discovery engine was to provide products in dollars and ‘internationalise’ the tone of Styloko’s editorial, the company claims.

The new Styloko US site allows American fashion-conscious females to discover and connect with their favourite designer and high street brands and retailers, including those currently on the UK site. With prices now displayed in dollars, international shopping is made even easier with brands including ASOS, Net-a-Porter, Topshop and, in addition to US favourites currently also on the UK site such as Saks Fifth Avenue and Macy’s.

CEO Shannon Edwards said: “There are no barriers for Americans to access the very best that British fashion has to offer and vice-versa as Brits are increasingly embracing American brands. We are so excited to offer a platform to enable Americans the opportunity to use our technology to discover even more popular British labels while also shopping the local brands they love.”

Styloko said it uses advanced machine-learning algorithms, which based upon customer shopping behaviour, provides users with a personal shopping experience. This includes a customised stream of products and boutiques to save items for immediate or future shopping and sales alerts. Users will also enjoy more global news on The Style Hub, which is updated daily with rich editorial and shoppable content.

Edwards said: “Over the last decade, London has increasingly become one of the leading fashion capitals attracting American expertise to the city. It is these experts who recognise that Americans are now looking to London with its vibrant fashion, music and arts scene and naturally demanding local brands.”