Shopping website, mySupermarket, claims it has seen unprecedented Christmas visitor figures, with 4m consumers using the site over the Christmas period to take advantage of grocery, wine, health and beauty bargains from the UK’s big stores.
The site said it saw a 140% rise in users from December 2010 to December 2011 with over 100,000 new sign-ups per month.
In December 2011, mySupermarket shoppers printed off over 70,000 Christmas shopping lists from the site before buying their festive groceries, the company said.
Popular channels included health and beauty and wine.
“The overwhelming increase in customers shopping with us this Christmas is in part down to the addition of our new health and beauty store when we re-launched, but largely down to more customers looking to get the best value on their Christmas shop without having to try and make sense of all the promotions and deals out there,” said mySupermarket’s vp for business development James Foord.
“We are seeing a new breed of shopper who wants control and transparency over what they are buying to manage their budget in these challenging times,” he said.
According to mySupermarket, the average trolley spend fell by over £10.00, but it saw a slightly higher proportion of customers buying certain luxury items such as Champagne.
“We also noticed no ‘downshift’ towards own brand products. All this suggests our customers have been able to find better value on the things they buy regularly so they can still afford some of the luxuries. Our busiest peak period was from 5 December to 19 December.”