Signature Brands adds Soho Street Cocktails to growing portfolio

Leading drinks agency, Signature Brands, has added Soho Street Cocktails which specialises in premium small-batch craft cocktails to its growing portfolio. Through this exclusive distribution deal, Signature Brands will look to bring Soho Street Cocktails further into the UK market.

Soho Street Cocktails have been handcrafted with a ‘taste-first’ approach, made with high- quality ingredients and no artificial flavours or colourings. Sitting adjacent to the rapidly growing RTD market, these cocktail pouches offer the on-trade a cost-effective and simple way to provide their customers with first-class drinks in a matter of seconds and with no waste. They’re also tapping into key market trends such as a rise for demand in tropical flavours and caffeinated cocktails. Their current range includes a Passionstar Martini, Espresso Martini, Strawberry Daiquiri, and a Piña Colada, which all come in quantities of 1.5 litres and range from 9.5-12% ABV. To create these bar-standard quality cocktails, all you need to do is shake with ice, pour, and enjoy.

Paul Scarratt, founder and CEO of Soho Street Cocktails, says: “We are excited to announce our partnership with Signature Brands as our exclusive Distributor to the On Trade, Wholesale, Multiple Retail and Export markets. Signature Brands shares our ethos of creating high quality, taste-first drinks brands and we are excited to be joining their complimentary portfolio of Brands such as Old J Rum, Marlish, Agnes Arber Gin, Monin, & 10 Saints. We have an unprecedented opportunity to increase the distribution of our Cocktails into our key market sectors with an experienced, collaborative and highly capable partner.”

Nic Ponticakis, head of Signature Brands, commented: “Signature Brands is delighted to welcome Soho Street Cocktails to the portfolio. With consumer demand for cocktails continuing to grow, ensuring operators can keep up with this demand whilst still providing a high quality product is key. Soho Street Cocktails provide excellent quality cocktails in a ready-to-serve format. This allows outlets to reduce cocktail preparation time but still deliver a premium serve. By partnering with Soho Street Cocktails, Signature Brands looks forward to opening up the opportunity to serve excellent cocktails to operators who might not have had the capacity or in-house skill set to do so previously. We also look forward to working with our existing cocktail-serving customers to demonstrate how Soho Street Cocktails could help them improve business efficiencies.”

By partnering with Signature Brands, Soho Street Cocktails joins a portfolio of award winning spirits, ciders, beers and soft drinks.

Working with its largest distribution partner LWC-Drinks, Soho Street Cocktails are available now.