UK-based shop-fitting firm, Silvaman Group, has announced the completion of their latest project at McArthurGlen’s Cheshire Oaks Designer Outlet, just in time for the August bank holiday. The new G-Star RAW store is part of a phase of expansion for the designer outlet, unveiled on Thursday 23 August.
Phil Boden, CEO and founder of Silvaman Group, said: “We are thrilled to be able to announce our latest project at McArthurGlen’s Cheshire Oaks Designer Outlet for G-Star RAW. The project has allowed us to create a shopping experience like no other in the village, and improve on our approach toward sustainability. Being as environmentally friendly as possible is something I am particularly passionate about, and it’s been a real privilege to deliver what we have for G-Star RAW. I can’t wait to be able to show off what we’ve created to the public”.
G-Star RAW are known for their commitment to sustainability and the environment and have recently launched their most sustainable jeans ever (G-Star Elwood RFTPi).
Emma McKeever, head of marketing UK and Nordics at G-Star, said: “Our new shop fit at Cheshire Oaks Designer Outlet provides a better shopping experience for local customers with more styles and sizes available than ever before. We’re proud to have worked alongside Silvaman Group to make our initial ideas a reality, and create a shop that reflects our brand perfectly.”
Jennifer Wilson at McArthurGlen stated: “McArthurGlen builds architecturally designed retail environments that elevate the shopping experience for our visitors. We understand that good architecture and design gives a sense of place, and the recent refurbishment of the G-Star store reinforces our offering at Cheshire Oaks, complimenting a £40 million expansion programme that is currently underway at the UK’s first and largest designer outlet.”
The store, located at unit 6B at the village, has taken three months to complete and has been fitted out with sustainability at its core. Silvaman Group pride themselves on being as environmentally friendly as possible, and welcome more developments like the G-Star Raw store.