Simplee Aloe launches fresh new flavour in time for New Year health kick

Simplee Aloe, the Aloe Vera juice drink, has added a new flavour to its growing range. The new addition comes as retail sales of Aloe Vera juice in the chilled section of mainstream supermarkets has hit a million pounds, with Simplee Aloe leading the way. Jam-packed with all the natural goodness of refreshing Aloe Vera, the new mouth-watering creation is blended with apple juice and a squeeze of exotic mango. With an added dash of Vitamin C, the new flavour promises to keep consumers nourished this winter. Simplee Aloe have confirmed listings with a number of wholesalers including Simple Simon, Marigold Health Foods, Cotswold Fayre and some retailers including Ocado.

Simplee Aloe was pioneered by two former City workers, Alex Lai and Raymond Pang, who wanted to create a totally unique product for the UK market and boost mainstream appeal of drinking Aloe Vera. Both had been drinking Aloe Vera juice from a young age but could never find a healthy functional version in the UK, so set off to create a product that would resonate with health-conscious UK consumers. Launched in August 2014, Simplee Aloe is now the most widely distributed aloe vera drinks brand found in chillers in mainstream grocers.

Simplee Aloe – is a refreshing Aloe Vera juice drink, never from concentrate, which contains no artificial flavours or preservatives and only uses naturally occurring ingredients. Simplee Aloe ‘original’, blended with grape and lemon, and the apple and mango version are the first Aloe Vera juice drinks to be packed in the Tetra Prisma Aseptic330ml carton, useful for health-conscious consumers on the move. In addition, Simplee Aloe has a 1-litre edition available in both flavours – an ideal size for keeping in the kitchen fridge.

Alex Lai, co-founder of Simplee Aloe, said: “From sampling at various trade shows for over a year, to going into mass production in August 2014, Simplee Aloe has had such an exciting journey so far. We now feel it’s time to really bring the brand to life by adding more flavours into the mix. We know that consumers are increasingly looking to make healthier choices, particularly in the New Year, and Simplee Aloe’s new flavour, packaged in the Tetra Prisma® Aseptic 330ml cartons will be perfect for people looking for a healthy boost on the move”.

To accompany the new flavour, Simplee Aloe have rebranded the packaging entirely, injecting more colour and eye catching packaging to ensure it attracts consumers and jumps off the shelf. With listings in Whole Foods Market, Waitrose, Sainsbury’s, Ocado, and over 200 independents throughout London, more Brits than ever will be able to  reap the benefits of Aloe Vera  – renowned for keeping skin healthy, its detoxing properties and giving a great boost to the immune system.

Ben Cutts, business development manager, Tetra Pak North West Europe, said: “Simplee Aloe has gone from strength to strength in recent months, and the extension of the range is the next stage in that journey. The rebranding of Simplee Aloe’s packaging is also an exciting new step for the brand and we are proud that our Tetra Prisma® cartons are playing their part in the appeal of the brand. The 360° printable surface area of the Tetra Prisma® carton allows Simplee Aloe to have a colourful design that attracts consumers and stands out on a crowded shelf.”