Simply Nectar enjoys 25% sales boost in 2012 on back of clean, sugar-free label


Simply Nectar: sales growth

Simply Nectar: sales growth

Simply Nectar, a premium range of sugar free fruit juices and nectars, reports sales have rocketed by more than 25% in 2012 compared to 2011.

Between 1 January 2012 and 1 May 2012 around 16,000 more Simply Nectar drinks were sold compared to the same period last year, the company said.

Simply Nectar is described as a clean label brand; the drinks are made of pure fruit and pulp and contain no GMOs, colourings or added sugars.

Jeremy Jaffé, sales director and co-owner of Simply Nectar, said: “The increase in sales this year is phenomenal and I’d say this is definitely due to consumers becoming increasingly health conscious and the demand for drinks that are not full of additives, ie clean label products. What’s more, rising media coverage is making consumers progressively more aware of the high sugar content hidden in many soft drinks.

“People are becoming better informed about what they should and shouldn’t be eating and drinking, and as such are able to make healthier choices. They are also more interested in the functionality of food and drinks. Simply Nectar doesn’t necessarily claim to do anything, but the drinks have high vitamin contents and we are honest about everything that’s in them, which I believe all brands should be. The pure ingredients and the goodness of the drinks are exactly why it is such a high end product and why sales are rising.”

Simply Nectar is sold in a variety of outlets across the UK and is available in eight flavours – Mango, Peach, Apricot, Pear, Raspberry, Citron Pressé, Apple and Orange.