Simply Nectar rebrands juices to target convenience market

Simply Nectar: relaunch

Simply Nectar: relaunch

Simply Nectar has rebranded its range of pure fruit juices and nectars to appeal to the convenience market.

The award-winning artisanal drinks company, which produces GMO free fruit juices and nectars, has made its logo more contemporary and has introduced more convenient, grab and go packaging.

A glass 25cl bottle replaces the original 33cl one, and the drinks’ labels have become more attention grabbing and modern.

Simply Nectar has also expanded its range of flavours with a raspberry drink.

“Rebranding the Simply Nectar range seemed like the natural, next step for us to take in today’s modern world. People want convenience nowadays and are much more inclined to buy products based on appearance, so it was important for us to appeal to the changing needs of our audience,” said Jeremy Jaffé, co-founder of Simply Nectar.

“The new packaging reiterates the brand’s high quality and continues to differentiate us from anything else out there.

“Our new raspberry flavour is also an excellent addition to the brand and is our first berry drink in the range, allowing us to diversify even more,” Jaffé said.

Simply Nectar is a small producer of pure fruit juices and nectars and offers nine different flavoured drinks in its range. It was established in 2001 and is owned by What on Earth, a leading award-winning manufacturer of organic food.