The next variety of Skinny Bar will be decided by the brand’s biggest fans – from foodies to fitness fanatics – in a battle of the bars.
They will get to select a winner in a public vote from a shortlist that’s been lovingly created by five social media influencers from across the fitness, wellbeing and foodie spheres.
The new flavours that have been developed are Skinny Chocolate Crunch Triple Chocolate Brownie, Skinny Whip New York Cheesecake, Skinny Whip Chocolate Hazelnut, Skinny Dream Cherry Bakewell and Skinny Crunch Salted Caramel Pretzel.
The unique creations are the handiwork of foodie and fitness influencers Olivia Bradley @livthepositivefoodie, Lindsey Duffy @slimming.gym.and.gin, Charlotte Taylor @charltaylor, Clinton and Zoe Navarro @topchefnavarros_sw and Maya Jagus @mayaliftss.
They were all created in collaboration with the Skinny Bars team in their development kitchen, with Skinny Bars fans invited to choose their favourite in a public vote which opened on January 18th.
Fans can also get their hands on one of the exclusive flavours, as each influencer has 25 bars to give away to their followers.
The winning variety will be announced at the start of February and will then be available on the Skinny Bars website later this year.
Lorraine Rothwell, marketing and innovation director at Halo Foods, owner of the Skinny Bars brand, said: “Since their launch, Skinny Bars have become the go-to snack for those looking for a tasty and low-calorie treat – embraced by health, wellbeing and fitness fanatics and beyond.
“And to celebrate this, we’re delighted to have enlisted some of the most influential figures from these worlds to help develop a new fan-favourite flavour.
“With the public getting the final say on the matter, we can hardly wait to unveil the winning creation.”
To vote for your favourite flavour visit the Skinny Bars website.
Operating in the £485m fruit and cereal bars category in the UK, Skinny Bars has grown to a value market share of 12.1% up from 8.7% in the 12 months to October 2021, and has a value growth of +53% (£20m), with a year on year brand value now at £58.9m.
As well as distribution across UK and Irish retailers, the brand has a growing e-commerce
platform and is now listed on Amazon.