Skye Group strives for omni-channel service excellence with Manhattan Associates

B2B and B2C organisations across the globe are under pressure to create consistent, seamless and personalised experiences for every type of business and consumer buyer, irrespective of their purchasing channel. That is why Skye Group, Australia’s leading wholesale and retail operator specialising in outdoor sportswear, menswear, children’s wear and swimwear, has selected Manhattan Associates, Inc.’s omni-channel fulfilment technology in a bid to unify its service offering across channels and to accelerate the flow of goods through its distribution network.

The technology deployment is part of a strategic initiative focused on delivering an integrated, omni-buying experience for Skye Group’s retail partners and giving consumers more control – additional choices and increased flexibility – over how they take delivery of their goods. Skye Group expects the investment will drive efficiency, productivity and visibility improvements for Skye Group and its retail partners, and get goods into the hands of consumers quicker and more conveniently. The system will also provide the required degree of scalability for Skye Group’s projected growth in the years ahead.

Geoff Conley, CEO at Skye Group, commented: “We have witnessed a commerce revolution over recent years which has put ourselves and our retail partners under enormous pressure to exceed the expectations of an increasingly demanding consumer. With the Manhattan solution, we’re confident that consumers buying goods through Skye Group’s own retail channels and those of our partners, will benefit from a much quicker order fulfilment cycle as well as greater integration and consistency across channels. This will in turn drive customer loyalty, sales and profitability. We also expect the technology will accelerate future phases of service innovation, range expansion and business growth for Skye Group.”

Conley continued: “Our collaboration with Manhattan Associates is an indicator of Skye Group’s continued focus on enhancing the shopping experience for consumers and strengthening ties with retail partners and is testament to our commitment to strategically invest for long-term growth.”

Raghav Sibal, Manhattan Associates’ managing director for Australia and New Zealand, commented: “With Manhattan’s leading omni-channel fulfilment platform, Skye Group is positioned to fulfil every order profitably and expediently, no matter what the channel, and can expect to introduce new service capabilities over time thanks to our relentless focus on solution innovation and evolution.”