Alex Cara joined sloggi in September 2017 and has led the northern Europe group successfully launching a number of new product initiatives whilst growing the overall business. Given his global background in business development, market knowledge as well as retail & e-com expertise, Alex has been asked to spearhead the growth and development of global retail & e-commerce channels for the brand from the Swiss global headquarters.
Alex Cara said “Consumers expect to be able to connect with brands whenever and wherever they decide to shop. The launch of our retail stores together with the importance of digital will give sloggi a direct relationship with consumers and the ability to showcase product innovation and underline our mission of providing ultimate comfort. Through our stores we want to create emotion and deliver amazing experiences for our consumers. This is an exciting time for the sloggi brand and I am delighted to be able to help deliver our new product innovation to a wider audience, across new distribution channels”.
Paul Gautier has 25 years experience in advertising, fashion and sports apparel, having worked in various countries across Europe, the United States and Oceania. Paul has worked in a variety of roles including global marketing director and general management roles within the PUMA group, and was a key figure in PUMA’s brand reposition and business turnaround.
Bringing a wealth of experience in general management, Paul will be based in sloggi’s London Headquarters. With his strong track record, competitive spirit and the passion he brings to building and inspiring teams, Paul will be perfectly placed to drive sloggi’s aggressive growth plans for northern Europe over the next year and beyond, as the brand continues its expansion.
Paul said: “It’s an incredibly exciting time for the sloggi brand, with the new brand vision and strategy continuing to ramp up in 2019. As we continue to invest in our people, product innovation and owned and operated stores, and with several global launches in the pipeline, I look forward to building on Alex’s success to further develop Northern Europe and cement sloggi’s vision of becoming the world’s most revered everyday comfort brand.”