, a software-powered retailer, has announced this week that it has more than doubled its footprint with the launch of a new flagship store, making room for Selfridges’ first ever robot the YuMi that will join as the Smartech barista, creating a never seen before retail experience in the UK.
Smartech’s new store is furthering its mission to make Selfridges the destination for innovation and bring customers access to the most cutting-edge technology and allow them to try it firsthand — most of them start-up companies new to traditional retail channels. Smartech’s innovative future of retail solution – based on customer insights – simplifies for customers exploring connected devices. Recent developments with and have allowed customers to discover the world’s first flying suit and electric wake board, all from the London store.
The idea for the concept was born out a sense of frustration, says Smartech’s founder Jacov Nachtailer. “Everyone was writing and talking about innovation but there was nowhere you could discover these exciting products at retail and play with it. In August 2016, we had the privilege to open our first Smartech store at Selfridges, to create a destination for innovation helping people to discover, try and experience the latest in IoT and connected products – things they’ve never seen before.”
“The future of retail has to do with discovery and customer relations. The idea of innovation and smart products is to simplify life – but the technology can sometimes be confusing or intimidating. So, we developed Smartech to emulate an inviting atmosphere that empowers consumers to make informed decisions and at the same time help our amazing inventors to bring their brands to life,” said Nathalie Bernce, CEO.