SmartFocus expands its product capabilities with richer marketing intelligence


SmartFocusthe global leader in intelligent, personalised, omni-channel marketing, claims it is changing the way it helps marketers win, keep and grow their customers. With an expanded suite of products, marketers now have the ability to easily understand how their business is performing and deliver impactful, personalised experiences that engage increasingly-connected consumers, turning fans into fanatics and growing the return on their marketing investments.

Building on SmartFocus’ technology, the company addresses three key areas of importance for marketers: marketing insights, true personalisation and omni-channel campaign management to understand your customers and deliver personalised, marketing interactions across email, social, mobile and the web that converts prospects into buyers and turn buyers into loyal customers.

The company has expanded its suite of products with the acquisition of marketing intelligence company, PivotLink, the leading provider of retail marketing intelligence and analytic applications. With sophisticated analytics at the heart of SmartFocus’ solution, marketers gain real-time insights into the performance of their merchandising and marketing strategies. This enables them to refine deliver personalised, data-driven marketing campaigns; taking the cost and complexity out of retail and marketing analytics and campaign management.

“As a digitally-forward retail brand, now more than ever, we are continually focusing on better understanding our customers. We’re really excited to see SmartFocus’ new direction,” said Jason Bertrand, senior manager, customer acquisition, Skullcandy. “We’re looking forward to continuing our work with SmartFocus, meeting our customers’ expectations, delivering segmented content based on prior purchase history and engagement, and driving new revenue opportunities.”

Supporting the business as it moves into its next phase of growth, the company is also pleased to announce the appointment of Rob Mullen as chief executive officer. With a strong background in SaaS and On-Premise business models, Personalisation, CRM and Analytics, Mullen brings a wealth of leadership experience to SmartFocus.  Under his direction, the company has a healthy plan in place to further develop the company. This includes new investments in Research and Development (R&D), strengthening and increasing the team globally.

“The digital world is evolving at an incredible pace and it significantly impacts us all. Consumers are more connected than ever and brands must do more than just broadcast their messages – they must connect with customers across every channel with the right message at the right time,” said Mullen.

“Our goal is to ensure SmartFocus continues to provide marketers with the best digital marketing technology that helps them understand their business’ performance, manage their online marketing channels and engage their customers with real-time, personalised digital interactions.”

With 99.9% uptime and industry-leading deliverability rates, the company continues to execute more than five million marketing campaigns, manages more than five billion customer records, and delivers more than 55bn personalised messages. Backed by Francisco Partners since 2010, SmartFocus continues to service over 2,500 customers worldwide and works with global brands including Camelback, Filofax, French Connection, Galleries Lafayette, Office, Mercedes-Benz, Mrs. Fields, Selfridges, SmartWool and Speedo.