SMBs growing Facebook sales, reports e-commerce widget supplier Ecwid


Ecwid, the maker of a popular Facebook shopping cart app, has reported strong sales growth at its Facebook storefronts in the year to date.

In the third quarter of 2012, Ecwid said total sales from all of the Facebook stores it powers grew 36% from the previous quarter.

The cumulative number of individual Facebook store orders also grew, rising by 39%. 

These statistics reflect aggregate data from Facebook storefronts using Ecwid’s Facebook application. Most Ecwid stores are owned by small- to medium-sized businesses (SMBs).

“F-Commerce could stand for ’flourishing’ commerce in the SMB market we serve,” said Jim O’Hara, president of Ecwid.

“While some big name retailers have misfired at Facebook commerce, we see a different story with small businesses, which seem to be more effective at connecting personally with social audiences.”

Ecwid’s analysis of SMB success with Facebook store commerce found:

Conversations with many Facebook storefront owners have led Ecwid to the conclusion small businesses know how to “work the Facebook system” effectively, meaning they continually socialise with people posting on their Facebook pages, just as they would in a physical store.

One Ecwid storefront, Apricot Lane women’s boutique, derives 80% of its online sales from Facebook. It attributes its success to staying in constant communication with Facebook followers.

Co-owner, Renee Dixon, said: “We see Facebook traffic as real customers. They may not be in our physical store, but we still treat them as customers who shop and buy.”

While Facebook storefront success varies widely, Ecwid said data from the last two years has shown retailers selling through both web and Facebook storefronts consistently  generate between 9-22% of their online income from Facebook.