Smeg, the Italian manufacturer of domestic appliances known for its retro style fridge’s and stylish electrical appliances, has launched its new online store with the support of global e-commerce platform specialist Kooomo and managed by its sister company, Zerogrey. The new site features a greatly improved customer experience (CX) thanks to the latest e-commerce technologies and third-party retail integrations.
Smeg is an Italian home appliance manufacturer that has designed innovative household appliances for all everyday environments since 1948. With subsidiaries worldwide, overseas offices and an extensive sales network, it’s an iconic brand across the globe.
With no owned online presence in the Spanish market, smeg approached Zerogrey to manage its online presence on the Kooomo platform. The new website was designed with the smeg customer in mind, focusing on European history and style with a luxurious finish. The user experience (UX) was therefore a critical factor, ensuring its brand values were accurately represented through the new store.
Smeg chose to work with Zerogrey for the set up and management of its official online shop as a result of its 20 years of unrivalled experience in e-commerce, its proven success with other high profile brands and its guaranteed eShop management.
Built on Kooomo’s SaaS platform, the site is easily scalable and SEO friendly. It also integrates a range of additional tools such as GA, GTM and Mailchimp to enable the brand to provide a range of services. For the end customer, the site was built to be as intuitive as possible, including all of the features today’s modern customers expect from an online store. With clear category and product pages, providing all additional information required, stunning product images, customer Instagram images and one-step payment options, the new site provides a seamless UX.
Ciaran Bollard, CEO at Kooomo, said: “We’re thrilled to have launched smeg’s latest website and a strong digital strategy, working alongside such a renowned and iconic brand to bring its vision to the Spanish market. We’ve incorporated a number of advanced e-commerce features to create a superior customer buying journey, which smeg expects will grow sales in the Spanish market by 200% in the next two years.”