SmileDirectClub supports British high streets by rolling out first storefronts

SmileDirectClub, the oral care company with the first medtech platform for teeth straightening, has announced it will be supporting British high streets and helping to drive the economy by rolling out a series of its first storefronts nationwide, starting this September. This coincides with the company’s first birthday in the UK and Ireland, showing its commitment to the local market by opening SmileShops in landmark locations including London, Leeds and Glasgow, alongside Ireland, Dublin.   

With the government trying to help reinvent British high streets and get customers  back into stores, SmileDirectClub offers a unique customer experience in their SmileShops to help with the efforts. SmileShop appointments are free and include a 3D image of customers teeth with its innovative technology – and, if eligible, customers receive premium teeth whitening.  

SmileDirectClub’s teledentistry platform connects customers directly to an affiliated UK registered dentist or orthodontist. The Company entered the UK and Irish market with SmileShops located in WeWork facilities as part of its growth strategy. Since launch, the company has achieved more than 33,400 smiles across the UK and Ireland and following its success is rolling out storefronts.  

David Cran, vice president of SmileDirectClub, UK and Ireland, comments: “A year on from the UK and Ireland launch, SmileDirectClub is thrilled to be supporting British high streets and helping to drive the economy by rolling out its first SmileShop storefronts. With a mission to help more Brits realise the life-changing potential of their smiles, SmileDirectClub will continue to increase access to affordable and convenient clear aligner therapy through our SmileShops and also our impression kits.” 

New SmileShop storefront locations: 

London Oxford Circus

67 Great Titchfield St, Fitzrovia, London, W1W 7PT


Unit K7, Trinity Leeds Shopping Centre, Leeds, LS1 5AT


Unit 8, Buchanan Galleries, 220 Buchanan Street, Glasgow, G1 2FF 


Shopping Centre, Unit 106 St Stephen’s Green, Dublin, Ireland

Since its founding in 2014 by Alex Fenkell and Jordan Katzman, SmileDirectClub has served over 1,000,000 customers globally. With lockdown restrictions affecting many industries including the dental sector, SmileDirectClub provided continuity of care for its Club Members through its teledentistry platform and by quickly pivoting to offer dentist-prescribed, at-home impression kits to those who couldn’t visit a SmileShop. 

Along with the new storefront launches, SmileDirectClub has also launched a new SmilePay 24-month payment plan, offering customers the ability to get the smile they’ve always wanted for just £69 a month.