Smurfit Kappa’s sustainable packaging innovation recognised with 11 Starpack awards

Smurfit Kappa has walked away with 11 awards for its innovative and sustainable packaging at the UK Starpack Awards last week.

Creative eCommerce and shelf-ready solutions for a diverse range of products including gin, dry shampoo and motorcycle helmets received praise from the judging panel for their clever use of materials and innovative approach to the brief.

The packaging leader’s haul included two gold, one silver, three bronze, four highly commended and one special award. The ‘Packaging Star of the Year’ award went to Smurfit Kappa Designer Carolann Butler for her clever ‘Touch Box’ pack for electrical heating units. The 100% recyclable pack eliminates the need for plastic bubble wrap and was described as a ‘perfect pack for eCommerce’ by the judges.

Commenting about the impressive performance, Eddie Fellows, CEO of Smurfit Kappa UK, said: “We are exceptionally proud of the fact that we continue to win such esteemed awards.

“This really shows our drive for continuously innovating through design and material, resulting in the creation of the best possible solutions for our customers. Huge congratulations to all the design teams involved.”

The Starpack Awards recognise innovation in packaging design and technology and are in their 60th year.

Smurfit Kappa Starpack 2019 Awards

Packaging Star of the YearCarolann Butler (Smurfit Kappa Peterborough)
Gold AwardIdeal Boilers electrical heating unit ecommerce pack
Gold AwardCadbury’s 5-a-side display stand
Silver AwardSuperStar Components bike pedal eCommerce Pack
Bronze AwardChivas 3 x 50cl transit pack
Bronze AwardBatiste dry shampoo shelf-ready pack
Bronze AwardEsse stove online shipper pack
Highly CommendedBrockmans Gin gift pack
Highly CommendedDavida Motorcycle Helmet pack
Highly CommendedArgos Weatherproof Shipper
Highly CommendedRichmond Sausages shelf-ready pack