Snaffling Pig widens distribution to Tesco stores nationwide


From 3 October 2017 The Snaffling Pig Co.’s award-winning, quality pork snack products will be stocked in 803 Tesco stores nationwide. The roll out sees three lines listed: Low & Slow BBQ and Ham & Colman’s Mustard from the range of double cooked pork crackling, plus the new Great Taste Award winning, Perfectly Salted Pork Scratchings, all in 50g foil bags.

The listing with Tesco coincides with a brand refresh, featuring a new logo and contemporary, bright on-pack design across the range, which includes pork crackling gifting jars, foil bags and an advent calendar.

Since launching in late 2014 by three friends and securing investment on Dragon’s Den from Moonpig founder Nick Jenkins, The Snaffling Pig Co. continues to disrupt the snack market and was recently named Virgin Foodpreneur 2017. In addition to distribution with Tesco, the business has recently gained gifting listings with John Lewis, Debenhams and Harvey Nichols with further brand development planned for 2018.

Andrew Allen, co-founder and marketing director at Snaffling Pig, commented: “This listing marks an important step for our business. Tesco is such a giant of the snack market, meaning many more opportunities for our customers to enjoy a snaffle, and some validation of the porky vision we had three years ago. When you couple this with the launch of a new, award winning product and the roll out of our new packaging look and feel, it’s safe to say we’re hugely excited by the months ahead at SP HQ.”

Pal Natt, buying manager – Crisps & Snacks Multipacks at Tesco, says: “Having been in touch with Snaffling Pig over the last year we are delighted to now roll them out across our stores. They’ve got a great story and products we’re sure our customers will love.”

The Snaffling Pig Co. will be available in 50g bags priced at £0.95 from Tesco stores nationwide. The range of pork snack products is already available through Ocado and in gifting formats at Debenhams, Selfridges, John Lewis, Not On The High Street and independent retailers UK-wide. Free serve and bagged formats are also available in over 2,000 pubs. Visit for more information.