Snappy Shopper is launching a new national TV, video on demand (VOD), radio and online advertising campaign in a move designed to encourage shoppers to shop locally via the home delivery app.
The 30-second adverts, supported by digital and social media content, feature stories of shoppers faced with a sudden, unexpected need for groceries and treats whilst carrying out everyday duties or relaxing at home. A helpful cashier offers shopping solutions. The end line is accompanied by a distinctive doorbell sound to signify the fast transition from the shop to home.
The adverts close with the line “from local store, to door… download the Snappy Shopper app for deliveries from as little as 30 minutes and get your first order delivered free”.
Philippe Rondepierre, marketing director at Snappy Shopper, said: “The aim of our first national advertising campaign is to target shoppers who have the greatest propensity for convenience shopping and home delivery.
“We are raising the awareness of Snappy Shopper in the regions and localities where we deliver. Scotland currently has the greatest density of Snappy Shopper outlets with 64% of the resident population covered but as our presence is expanding fast throughout the UK; this gives us access to a greater choice of traditional and online media channels.”
The advertising campaign was first launched on 2 November and will run until 5 December 2020.
Advertising will be seen on TV in Scotland; Radio in Scotland, England and Wales; Google Display, Google Universal App and Social Media (Facebook, Twitter, Instagram) in Scotland, England, Wales and Northern Ireland.
Rondepierre added: “Ahead of the TV and digital launches, we are providing advice to all our retailers using the Snappy Shopper app with details on how to make the most of their digital channels.
“We see our home delivery app as a complementary addition to the in-store experience and we will continue to support retailers to make the most of the benefits our platform brings.
“Great availability, speed of delivery and a wide product range sold at in-store prices are building customer loyalty and enabling retailers to succeed. Exceeding local shoppers’ expectations will allow retailers to grow their business.”
Snappy Shopper has invested a six-figure sum in the advertising campaign which was created by the award-winning Leith Agency, with media buying by @mc². New shoppers to the Snappy Shopper app will benefit from free delivery of their first order of £10 or more throughout the campaign.