WAMO, an app which enables consumers to discover and share brands and win prizes by completing challenges, has updated its look on the iOS operating system. An Android version is set to follow.
According to Imran Jilani, sales and marketing at WAMO, the new look app has a clean, white background and is more image focused.
“It allows brands to put their items on there and really stand out,” he said.
Launched last year, with challenges introduced from 1 August 2014, WAMO has signed up more than 50,000 users and is projecting to attract around 500,000 by the year end. The app is planning to have a projected reach of over 2.5m within three years.
Users are typically aged between 16-30, with a 65:35 female to male bias, and tend to be based in metropolitan locations.
Brands pose new challenges on the app each day. WAMO is currently working with a couple of dozen affiliates including Ultimate Ears, Panache Lingerie, Adidas, Space NK, Zara and ASOS, and is targeting brands via affiliate marketing platforms and digital agencies.
Popular categories among users are high street retailers, make up and fragrance firms and footwear brands.
Brands set individual challenges that drive users to their websites in order to “discover, share and win”. Users win prizes or discounts to purchase.
In one challenge, headphones brand, House of Marley, encouraged users to its site and to post their favourite items. It attracted thousands of entrants with one winner, chosen at random, receiving a pair of headphones. Runners up were also given a 10% discount voucher towards future purchases.
Jilani said the app offered a higher level of engagement at a lower price than other ‘list-based’ apps and had won positive feedback from brands and agencies alike.
The app’s ‘love, hate, want, need’ button functionality has proved useful as a research tool, especially for emerging brands, he said.
Higher levels of engagement have been another boost for the app. Users open the app around three times a day and spend over three minutes on each session, compared to a sector average of 36 seconds.
“WAMO drives a high level engagement and users will browse and take time to post something that they like,” said Jilani.
