Soda Folk, producer of American-style sodas in the UK, has hired a non executive director, Darren Foley, to help supercharge the brand and scale the business.
Foley brings several decades of brand-building experience for food and drink juggernauts like Absolut Vodka, Coca Cola, Innocent, Jim Beam and Cadbury. He’s also no stranger to the entrepreneurial world having launched his own design consultancy, FLY, in 2017 and is helping to build brands for other ambitious category challengers like Spoon Cereals and Five Dot Botanics.
Foley said: “From the delicious tasting sodas through to the exceptionally talented team, Soda Folk has the makings of something very special indeed. I’m utterly delighted to be working with a business that’s bursting with potential, ambition and a desire to make a positive impact on the world.”
Reporting directly to Soda Folk’s managing director, Simon Waterfall, Foley will support the brand’s ambitious plans for 2020 including expanding its retail and hospitality footprint. Alongside scaling the business, fans of the brand should expect to see some exciting new flavour sensations, all inspired by Soda Folk’s love of Americana.
Waterfall said: “We needed someone with bags of industry experience and a desire to grow a business with an inexcusably oversized ambition. Darren has already served up some appetizing ideas to help us grow the business, but it’s his attitude and commitment to our values that clinched it. We can’t wait to see what we can do together.”
Soda Folk is available at a variety of stockists including Sainsburys, BP M&S service stations and Amazon. You can also try a cold can of cream soda or root beer at restaurants like Byron and TGI Fridays. For more information, pop over to the website.