SodaStream, the leading sparkling water brand in the world, has marked Earth Day 2020 by today announcing an ambitious five year commitment to reduce single-use plastic waste. Through expansion of the business, SodaStream plans to save the use of nearly 67 billion bottles by 2025.
To add to this commitment, the company is announcing the switch of all its flavours from plastic to metal bottles, which should avoid nearly another 200 million single-use plastic bottles over the next five years. Every SodaStream reusable bottle avoids thousands of single-use plastic bottles by letting consumers make their own sparkling water and carbonated drinks at home from tap water, thereby reducing each household’s environmental impact.
An Earth Day tribute:
As a special tribute to Earth Day during the COVID-19 crisis, SodaStream released today an emotional video that states the importance of caring for our planet even in these complicated times and while a large part of people is in confinement. The video delivers a social and environmental message “We need to stay at home to overcome this, and once we do, let’s make sure we take better care of the planet – our home.
“While we are all going through something so challenging, my hope is that, once COVID-19 will be behind us, we will remember to take much better care of the planet we live in, all together as mankind,” commented SodaStream CEO Eyal Shohat.
As a nod to their commitment, SodaStream is donating to global non-profit WaterAid, which provides clean tap water for drinking and washing hands.
Flavours range moving to metal by 2021:
The other big commitment announced by the company is the transfer of all its flavours, currently sold in plastic bottles, to metal bottles in early 2021. SodaStream flavours are purchased by consumers all over the world and enable the preparation of carbonated drinks in a variety of flavours at home. Today, the SodaStream factory in Israel produces over 30 million bottles of flavour a year, and this number is growing. The company emphasises that this transition to metal is a complex operational, marketing and commercial operation.
Metal is the easiest and most efficient option currently available in the world for recycling and does not require “market education” for waste separation. According to EPA data, the United States Environmental Protection Agency, 70% of metals are fully recycled in the USA, compared to 35% of aluminium, 33% of glass and only 15% of plastic; In the EU, this number is even higher with 74.2% of metals being fully recycled. This change is expected to save hundreds of millions of disposable plastic bottles in years to come.
In 2019, SodaStream contributed to the avoidance of about five billion single-use plastic bottles. More than half of this was achieved by the brand’s best performing markets, Germany, France and USA and in the UK 93.14 million bottles were saved. The company is setting the bar even higher in the coming years; in 2020, SodaStream plans to help avoid an additional six billion bottles in its markets around the globe.
Additional Green commitments:
SodaStream is also investing in renewable energies; solar panels were placed this year on the roof of its main factory, already providing for 5% of the company’s energy needs and aiming to reach 20% by 2021. SodaStream also has plans to shift to natural gas and use the co-generation technology to run on clean energy, free from fossil oil, as well as making its factory almost 100% power independent by 2024.
“We are constantly exploring further steps, including in the field of renewable energy. As a company, we feel responsible and committed towards the world we will leave for the next generation,” said Shohat.