SodaStream, the world’s leading sparkling water brand, is celebrating Earth Day by partnering with Randi Zuckerberg to launch its environmental campaign video, ‘Don’t just share, care’.
In the funny video, true to SodaStream’s cheeky sense of humour, the sister of Facebook’s CEO stresses the importance of not just simply sharing posts about the environment on social media, but taking a stand and transforming social concern into real action for the planet.
Throughout the video, we see people “liking” and “sharing” on social media with their action having no repercussion at all in real life.
The script makes a playful nod at Randi Zuckerberg’s famous brother, but also emphasises her multiple talents. Zuckerberg reveals she is a theatrically trained vocal performer and stars in a musical comedy scene surrounded by real life single-use plastic cups and straws. At the end of the video, Zuckerberg introduces a sustainable community platform to encourage people to take action for the planet where the company also published its own commitment to the environment implemented on SodaStream.com.
To support the campaign SodaStream has released new research which shows that a third of people in the UK (30 percent) are sick of people ‘green-washing’ on social media, sharing posts about the environment when they know they don’t live sustainably themselves.
As part of this commitment, SodaStream is today announcing a monumental increase in its ambitions to rid the world of plastic waste, by committing to save the use of 78 billion single-use plastic bottles by 2025*. That’s an additional 11 billion bottles (16 percent increase) on the environmental brands goal in 2020.
This ambitious target is based on SodaStream’s business growth trajectory which has increased over the past year due to enhanced sales over lockdown. The environmental company is now a 1 billion dollar brand and is going from strength to strength, entering into new partnerships in the UK with key grocers Asda and Sainsburys’, and having its first foray into the convenience market with NISA.
To help consumers make sustainable choices from their own home, SodaStream has gone even greener this Earth Day with the launch of its new Country Green colourway, available for £49.99 from the SodaStream website. The new machine, and the entire SodaStream Spirit range, has been certified as reducing carbon by the Carbon Trust, demonstrating SodaStream’s continued commitment to the environment and sustainability and allowing the brand to identify key areas in its products’ value chain where it can take action and reduce its overall carbon footprint.
Additional Green commitments:
Excitingly, SodaStream will begin developing its sparkling water makers from recycled or plant-based material for the first time in the brands history, taking their commitment to protecting the planet even further. Furthermore, SodaStream will also switch all of its flavour bottles from plastic to metal before the end of the year, saving another 200 million single-use plastic bottles.
“Our sparkling water makers are sustainable by their very essence; every SodaStream user saves thousands of single-use plastic bottles from ending up in waste. We are taking our commitment even further by introducing sparkling water makers made from sustainable materials”, commented Eyal Shohat, SodaStream Global CEO.
SodaStream also plans to meet 10% of its global plant’s total energy requirements with solar energy by 2022, a five-fold increase from 2% in 2020. Through these investments, SodaStream contributes to PepsiCo’s goal of transitioning to 100% renewable energy for company-owned operations globally by 2030. In addition, PepsiCo has pledged to achieve net-zero emissions by 2040, one decade earlier than called for in the Paris Agreement.
Finally, SodaStream offices across the globe will close on Earth Day as the brand calls employees to join clean-up activities in their local areas, and where possible as allowed by Covid-19 restrictions. SodaStream is also partnering with PangeaSeed Foundation, an ocean conservation non-profit with a donation towards the Foundation’s environmental education and awareness efforts.