Sook announces appointment of Ian Reid as sales & marketing director


Sook, provider of award-winning adaptive retail spaces, has appointed Ian Reid as sales & marketing director.

Based within the company’s UK operation – Reid will spearhead the broader marketing and go-to-market strategy, overseeing sales and partnerships across the businesses growing client portfolio.

Commenting on Ian’s appointment, Sook Founder & CEO, John Hoyle said: “Ian is a strong appointment for helping our business achieve its next period of growth. Coming from an extensive retail and retail marketing background, he brings a fresh perspective and structured approach to the team and our mission to revolutionise the utilisation of retail space across our High Streets. Ian’s industry experience, strong team leadership and energy will have a big impact on Sook, taking us forward as a business, whilst developing our team and proposition.”

Reid joins Sook with over 20 year’s retail industry experience, both client and agency-side; joining from Green Room Design in Birmingham he brings a breadth of knowledge across multiple sectors and experience of developing business for a roster of domestic and global brands. Having also headed marketing functions – driving brand comms, campaigns and customer engagement across Europe and the Middle East – he has worked with brands from Adidas and Skins, to Gulf Marketing Group and ITG

“It’s a really exciting opportunity to work as sales & marketing director at Sook,” said Ian. “At a time when our High Streets are failing for a multitude, it’s refreshing to join a highly ambitious business not only pioneering a revitalised approach to retail, but equally importantly, providing accessible and affordable, temporary space to the entire community. Sook has huge potential to change the way brands utilise prime, physical retail and I’m delighted to be on the journey.”

Sook has been gathering momentum having been named TFL’s Connected Retail Award winner, selected as one of Retail Week’s Top 10 global tech startups, becoming a finalist in Estate’s Gazette Future of Retail Award and shortlisted for a REVO Gold Award. With spaces currently on Oxford Street and South Molton Street, London, also in Cambridge, the business aims to maximise the utility of retail units across the UK and activate spaces for DTC and digitally native brands – whilst providing access for startups, students, artists and artisans to showcase their products and ideas.