Soreen gets set for summer with new on-pack promotion

Leading British manufacturer of the nation’s favourite Malt Loaf, Soreen, has announced an exciting new on-pack promotion that offers consumers the chance to win a new bike every day.

The new promotion is supported by Lapierre – a brand synonymous with quality bikes in the cycling world, having been in business over 60-years – and is designed to get shoppers and Soreen lovers more active by providing access to bikes. 

Mark Simester, MD at Soreen said: “Millions of Brits are physically inactive, and the importance of a healthy lifestyle has never been more prominent. We’re not only committed to fuelling cyclists and families in a healthy way through nutrition, but we are also invested in people’s general wellbeing and lifestyle. That’s why we launched the Soreen Cycle Project last year as we wanted to encourage more people to get active, to get on their bike and remove some of the barriers to cycling.

“To assist, this year, Soreen are giving customers the chance to win Lapierre bikes every day over the summer months so families have access to bikes and are able to get active.”

Featured on the majority of Soreen packs now, the promotion will give purchasers the opportunity to win £50 off a Lapierre adult bike, or 10% off a kid’s bike, valid online and in-store from ‘The Edge’ range. A winner will be drawn every day over a 3-month period.

To support the new promotion, Soreen’s micro-site, the Soreen Cycle Project, provides all the details behind the promotion and explains how new Soreen purchasers and regular fans can be in with a chance to win. Consumers can visit the site from the homepage of the brand’s main website or via