Soreen introduces Fruit & Veg-Mmms range for kids

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The nation’s most loved Malt Loaf brand, Soreen, today announced the launch of its Fruit & Veg-Mmms bakes, which are high in fruit and veg and deliver on Soreen’s distinctive deliciously squidgy texture.

The individually wrapped bakes, packed with tasty fruit and veg, and acting as a source of fibre, come in two fabulous flavours; Blackberry & Beetroot and Orange & Rainbow Carrot, both of which are vegan-friendly, and plant based.

Bursting with flavour, both variants contain 40% fruit and veg, coming in at under 100 calories per bar, and are low in saturated fat. The snack bars also contain 50% less sugar than the average cake bar, making for a tasty, healthier and nutritious snack – loved by kids and approved by parents.

Mark Simester, managing director at Soreen, commented: “We know how hard it can be for parents to find quick and healthy snacks for their kids, especially ones that can include fruit and veg, as well as deliver on that essential taste test.

“That’s why we’re so excited to launch this brand new range. A range that allows parents to easily provide their children with an on-the-go snack option that is packed full of fruit and veg goodness and doesn’t compromise on taste.

“What’s more we’ve ensured that our new bakes still retain that squidgy Soreen deliciousness to provide a perfect go-to snack to satisfy little ones after or between meals, whilst also being nutritious.”

The brightly coloured fun packaging and individually-wrapped bakes, come in multipacks of five and are portion-controlled, enabling parents to easily plan and purchase their children’s healthy Soreen snacks for the week.

Liz Jacobs, head of marketing at Soreen, said: “We really wanted to help equip parents of toddlers and pre-school aged children with a snack that fulfills all their required criteria. This includes health, nutrition, convenience and taste, so we’re delighted to now go to market with these bakes fulfilling all that and more.

“It was also important to us that our Fruit & Veg-Mmms were school compliant to ensure that they were a suitable snack for when at nursery or school.

“Not only are Fruit & Veg-Mmms high in fruit and veg and contain no reds in their nutritional traffic lights, but they are also plant-based and vegan-friendly, so it means that they can be enjoyed by children who need to follow a dairy free diet. We haven’t compromised on taste by going vegan or packing in the fruit and veg, as they maintain a unique combination of great nutritional credentials alongside delicious taste and tex­ture”

Soreen’s Fruit & Veg-Mmms are available to buy from the bakery aisle in Tesco now, as well as from the Co-op and Ocado.