Soreen launches 10-pack of Malt Lunchbox Loaves

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The UK’s most loved malt loaf manufacturer, Soreen, has launched a 10-pack of Malt Lunchbox Loaves, providing a more convenient pack size for families.

Soreen’s individually wrapped Lunchbox Loaves, previously only available as a multipack of five, have proved immensely popular ever since their launch in 2012. This is predominantly due to their deliciously squidgy treat-like taste, whilst also being a school compliant snack. At 100 calories a portion, they provide a healthier snack option and contain 50% less sugar than the average cake bar. Plus, Malt Lunchbox Loaves are also low in fat and provide a source of fibre.

With the easing of lockdown restrictions and children set to be at school full-time, Soreen’s Lunchbox Loaves are a healthier choice for lunchboxes and provide a nutritious snack throughout the school day.

Liz Jacobs, Head of Marketing at Soreen, commented: “We identified that almost half of our Lunchbox Loaves (5-pack) shoppers were purchasing more than one pack of Lunchbox Loaves a week in order to meet their consumption needs.

“To make their lives easier, we made the decision to launch our new 10-pack, so that parents could not only shop more efficiently but also more cost effectively. This means that their children can access healthier snacks every day, whether that be as part of their lunchbox, or as an after-school snack.”

“Two-children families are the most common family size in the UK. Therefore, it was a natural progression for us to launch our Lunchbox Loaves as a 10-pack.”

Earlier this year, Soreen announced that the vast majority of its roducts were going vegan-friendly for 2021, with the launch of their biggest ever vegan range. This included Soreen’s iconic original malt products.

Jacobs went on to say: “Given that our Malt Lunchbox Loaves are a healthier snack and a source of natural energy, they are particularly favoured amongst children and families as a tasty lunchtime snack. Plus, given that they’re vegan approved and plant-based, they are now suitable for children who need to follow a dairy free diet, providing even wider appeal.

“Our Lunchbox Loaves also contain no reds in their nutritional traffic lights, ensuring a healthier choice for children. We took the decision to feature the traffic light nutritionals on the front of our packs in 2017 to make it easier for parents to make healthier choices.”

Soreen’s 10-pack of Malt Lunchbox Loaves are available now in Tesco and feature a recommended retail price of £2.