South West beef supplier field&flower has been announced as an event partner at the 2010 V Festival Virgin Media Louder Lounge, serving up the evening menu in a pop-up field&flower restaurant.
The event is set to take place in Chelmsford, 21-22 August 2010.
Commenting on the news, Virgin Media said: “We are delighted to have field&flower as an event partner at the 2010 Virgin Media Louder Lounge. The Louder Lounge at this year’s V Festival promises an incredible VIP experience and the food provided by field&flower will complement this perfectly.”
James Mansfield and James Flower of field&flower added: “The Virgin Media Louder Lounge is the pinnacle of what has been an immense first year for field&flower, which has seen us showcase at Taste of London, Borough Market and the Real Food Festival.”
field&flower farms grass-fed Hereford and South Devon beef from a small traditional suckler herd reared on Home Farm in North Somerset. Home Farm is run by John Flower and son, James, now the fifth generation of the Flower family to produce beef in North Somerset. The company also locally source free range woodland English pigs and English Lambs grazed on the Mendip Hills.
Using quality meat, field&flower creates pop-up experiences and caters at high-profile events such as the Louder Lounge at the V Festival. Partner in field&flower events, and farmer’s son, Andrew Venn has a history of specialised spit-roasting beef, lamb and pork at private events and festivals, and this area of the business is quickly expanding. In addition, field&flower sells beef directly to the consumer via the internet.
The menu at the Louder Lounge will include seven-hour, slow cooked spit-roasted Gloucestershire Old-Spot pork, marinated butterfly Somerset lamb steaks and four-week hung steak baguettes.