Space NK London Apothecary has partnered with Adyen, the payments platform of choice for many of the world’s leading companies, to help the specialist, multi-brand, British beauty retailer enhance its ecommerce payment offering as the business expands internationally.
Space NK made the strategic decision to change its payment provider to enhance the luxury customer experience it provides, and launch faster into new regions. A diverse range of payment solutions and a deep understanding of local markets was crucial to Space NK when choosing a payment partner. Using Adyen’s singular platform, Space NK will have visibility of transactions across regions to better understand trends and optimise the approach in each market.
“As a business looking to expand into new markets, it was important to us that we were able to offer our new customers the best possible online shopper experience using their preferred payment method. While the UK and US, our biggest markets, have very similar payment methods, we receive significant orders from the APAC region where there are numerous payment options and preferences. Now, we are able to create localised payment sites to improve the customer experience for our Asian customers and offer their preferred payment methods,” said Andy Lightfoot, CEO UK & US at Space NK.
Speed of deployment was a key consideration for Space NK as it looked to expand to new markets. They needed a provider that could offer local services quickly with minimal development time to become operational.
“As a luxury retailer, it was important we helped create a customer experience for Space NK that has a high-end feel. Offering several different payment options quickly and easily, to tailor the experience to each customer is key. By helping Space NK streamline the buying process the company ensure that its reputation and image of high-end luxury runs right through from the in-store or online experience, through to payment and the end product itself,” said Myles Dawson, UK managing director, Adyen.
Space NK will also roll out Adyen’s RevenueProtect product as part of its commitment to best practice customer experience and fraud prevention. By using machine learning and a rule-based approach, RevenueProtect can identify the behaviours behind each transaction, allowing Space NK to better determine genuine shoppers and block fraudsters without adding unnecessary friction to the checkout.
“We are confident that with Adyen acting as our payments provider, the buying experience will match the luxurious products that our customers are buying. We are excited to be working with them across a broad range of regions and look forward to expanding our partnership in due course,” concluded Lightfoot.