Spar has teamed up with the NSPCC today (4 July 2011) to launch an initiative designed to encourage people to share their favourite childhood recipes online and raise money for Childline, the 24-hour helpline for children and young people.
The Recipe for ChildLine feature will be hosted on the Spar website. For every recipe that is uploaded to the site, www.spar.co.uk, Spar will donate £4.00 to ChildLine, a service of the NSPCC.
According to Spar, it costs the NSPCC £4.00 to answer a call to ChildLine, so every recipe uploaded will make sure there is someone there to answer a child’s call.
Rebecca Whitmore Spar UK marketing manager said: “Spar is at the heart of local communities and as a business, we strive to be there for our customers. Last year ChildLine counsellors carried out 274,835 counselling interactions with children and young people about a wide range of concerns, including family relationship problems, bullying and physical abuse. Today we are asking our customers to help ChildLine be there for any child who needs support.”
The NSPCC and Spar have been working in partnership for five years and have already raised over £2.5m to help protect children across the UK.
Funds raised from Recipe for ChildLine will allow the helpline to answer many more calls and online messages from worried or upset children and young people.
To upload your favourite recipe from your childhood visit: www.spar.co.uk/FoodAndDrink/Recipes/SubmityourRecipe/Default.aspx