Spar Austria signs Gwyneth Paltrow as face of its new Veggie range

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Paltrow: promoting Spar's Veggie own label

Paltrow: promoting Spar's Veggie own label

Spar Austria has signed actress and part-time vegetarian Gwyneth Paltrow as the promotional face of its new vegetarian private label, Spar Veggie. 

According to Spar, the partnership follows the success of celebrity campaigns with Marcia Cross, Cindy Crawford, Heidi Klum, Pierce Brosnan and the Austrian TV host, Mirjam Weichselbraun.

Spar Veggie was launched at the end of January 2012 and offers 43 vegetarian and vegan products; mostly chilled and frozen convenience products, which are easy and quick to prepare. 

All products are marked with the V-label of the European Vegetarian Union. The majority of the Veggie range products originate from certified organic agriculture in Austria, said Spar.

Earlier this year, Paltrow spent two days in Paris shooting a TV commercial and taking photographs for the new Spar Veggie advertising campaign, which will launch on 15 February 2012.

The Veggie range is available in all Spar, Eurospar and Interspar stores.

Gerhard Drexel, president of Spar Austria, said: “Gwyneth Paltrow credibly embodies today’s modern and health conscious woman, integrating meat-less dishes into her lifestyle, not every day but every now and then. 

“She lives the idea behind our new product line and we are extremely proud that we could win Gwyneth Paltrow as a testimonial.“