Spar Austria’s organic own label partners with Austrian Ski Federation

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Hannes Reichelt with Spar Natur*pur product

Hannes Reichelt with Spar Natur*pur product

Spar Austria has teamed up with the Austrian Ski Federation to make its organic private label brand, Spar Natur*pur, its official partner.

To mark the new partnership, Spar Austria has launched a TV advertising campaign featuring Spar Natur*pur TV personality, Mirjam Weichselbraun, and professional skier Hannes Reichelt, together in a ski race in the Ötztal Alps.

Spar Natur*pur range

Spar Natur*pur range

Gerhard Drexel, CEO of Spar Austria, said: “Our high quality and healthy Spar Natur*pur organic products come from the regions where skiers from the Austrian Ski Federation are on the road to victory – in the Austrian countryside.”