Spar own brand continues award-winning streak in 2015

Spar UK’s award-winning streak is continuing at full steam in 2015, with six more achievements for its own brand range in January alone.

After winning more than 100 awards in 2014, the Spar brand range is still sweeping the board this year, with its Belgian Chocolate Ice Creams winning Best Frozen Product for 2015 at the FMT Food Industry awards.

Meanwhile, Spar brand Strawberry Cheesecake Ice Cream, Mini Flapjack Bites, Buttery and Luxury Mince Pies all received a Highly Commended Award for their quality.

The Spar brand Chocolate Pot Dessert was also a finalist at the awards in the Best Dairy Product category.

Susan Darbyshire, Spar UK brand director, said: “After winning more than 100 awards in 2014 we are keen to continue our success into 2015.

“We want to keep showing that Spar has a fantastic own brand range which offers excellent quality and value to our customers.

“It’s our customers and retailers we have in mind when creating products, so when we win awards ultimately they are the winners, too.

“We will be focusing a lot of effort on promoting all our award winners to customers throughout this year,” she said.

Over the next month, many of Spar brand’s winning products and their ranges will be on promotion to encourage shoppers to try them, and help retailers boost sales.