Spar brand enters savoury biscuit market

Spar own label is entering the savoury biscuit market with the launch of three new lines.

The total Spar biscuit category has grown by 7% in the past year; a positive trend giving a significant opportunity for own label within that. As a result two new crackers and a breadstick have been launched and are SPAR’s first entry into savoury biscuits. 

The new own label savoury biscuit range now includes Spar Breadsticks, Spar Salt & Pepper Crackers and Spar Rosemary Crackers. Each item is priced at £1.

Bhavika Thakrar, Spar UK senior brand manager, said: “Biscuits add a huge contribution to store sales and we know this move into own label savoury snacking biscuits represents a new opportunity for SPAR stores. Savoury biscuits are chosen as an easy-to-prepare snack and our new range of SPAR savoury biscuits are perfect for snacking and use with dips.”

Marketing support includes Spar Radio, in-store POS, merchandising guide, digital & social media.