Spar brand makes evening meals easier with new chicken lines

Spar UK is launching two new ready-to-cook chicken evening meals, in a move to meet shoppers’ demands for these increasingly popular products.

Spar brand Piri Piri Chicken Breast and Spar Mini Chicken Roast (both RRP £3.50) are launching to retailers this May.

Spar UK has also improved recipes on Spar Hunters chicken and Spar Sweet chilli kebabs and redesigned the packaging to make them even more appealing to customers.

Susan Darbyshire, Spar UK brand director, said: “Ready to cook products are growing in popularity and expanding into different flavours, so as part of our ongoing Spar brand products review, we are launching these two new lines.

“We also know that the ‘meal for tonight’ shopping mission is growing by 4% and customers are looking for easy ways to create simple and tasty meals.

“These great value, ready-to-cook chicken lines offer quick and easy inspirational evening meals to customers, and will help our retailers stand out as destination stores for tonight’s tea,” she said.