Spar brand sees huge opportunity in food-to-go

As a significant category within convenience and forecourt retail, Spar is grabbing a bigger slice of the food-to-go opportunity especially as consumers lead ever increasingly busier lives. 

As a result, Spar is launching six new products in order to drive sales and increase customer retention.

The current food-to-go Spar brand range includes breakfast, lunchtime, drinks, savoury snacking and sweet snacking. As trends have evolved, so has consumer choice of eating food on the move with healthier food, vegan and vegetarian continuing to grow in popularity.

Dave Wright, Spar UK brand manager, said: “Snacking in the UK is seeing growth with a quarter of food-to-go shoppers buying a snack on the go twice a week. With the typical convenience food-to-go consumer being younger, it is important to have a food-to-go range that not only encourages repeat business with loyal customers but offers products attractive to new customers.”

Within the breakfast range, Spar has introduced two new own label products to capitalise on the rise of eating breakfast on the move. These healthy products, which can be eaten hot or cold, are exactly what consumers are looking for in order to kick-start their day. Spar Plain Porridge and Spar Apple & Cinnamon Porridge are both launching on promotion at £1.50 and available in-store now.

Spar’s comprehensive lunchtime offer has been refreshed and as the most shopped meal occasion for food-to-go, the existing range offers shoppers a wide choice of sandwiches and salads with healthier, vegetarian and vegan options. In addition, two new Sub rolls have been added to grow the lunchtime offering which remains the most important meal mission for food-to-go. The consumer favourites, Spar Ham & Cheese and Spar Chicken & Stuffing are available in Spar stores now at £3.25 each.

Spar brand’s snacking range contains a selection of healthy options, with both vegetarian and high protein available, as well as more indulgent treats. The range has been further extended with the introduction of the Spar Low Calorie Strawberry Jelly Pot (70p), Spar Mini Lemon Drizzle Cake (90p) and Spar Chocolate Mousse (50p), as well as the improved flavour of the Spar Sweet Potato Falafel with Houmous Dip (£1.59).

“Having a range of fresh, on trend and seasonally relevant products available in our Spar stores is really important when attracting customers,” added Wright. “We are going to continue with our own label new product development programme as breakfast on the move and the UK snacking market grows. With restrictions on movement still in place in many areas around the country, and our stores continuing with their role as hubs of the community, we want to make sure they are equipped with relevant tasty and exciting food-to-go products when consumers begin to spend more time outside their homes, return to work or look for convenience as they go,” added Wright.

Spar is supporting the launch of the new own label food-to-go products across digital, social media and in-store as well as providing brochures on the full range for retailers.