Spar brand unveils Scottish-sourced fish range

Spar band is launching a range of eight fish products, sourced in Scotland.

The range, which includes breaded, wet and smoked fish, will meet consumer demand for fish and seafood – ideal for shoppers looking for ideas for their evening meal.

The new Spar band chilled fish range includes:

Spar Smoked Salmon Fillets                    RSP £2.85

Spar Smoked Mackerel                              RSP £2.99

Spar Hot Smoked Salmon Flakes           RSP £3.50

Spar Cod Fillets                                              RSP £3.85

Spar Haddock Fillets                                   RSP £3.85

Spar Salmon Portions                                 RSP £3.99

Spar Breaded Haddock Fillets                 RSP £2.90

Spar Breaded Cod Fillets                            RSP£2.90

The chilled fish category within Spar is growing year on year and Dave Wright, Spar UK assistant brand manager, said: “Fish has an important role in the British diet, with 85% of adults saying they have eaten fish in the last three months.

“Provenance is also really important with a quarter of consumers being influenced by where the fish is caught and all our range is sourced in Scotland.

“We know shoppers often buy chilled seafood on a pre-planned or impulse tonight’s tea mission, to eat immediately or later that same day.

“The seafood purchase is also likely to influence the other ingredients, offering opportunities for cross merchandising, promotions and point of sale – giving our retailers a great chance to grow sales by stocking these lines,” he added.

Marketing support for the new range includes in-store PoS (posters, barkers and shelf stripping) and digital support on the Spar UK and wholesaler websites.