Spar brand updates sandwich range with modern new look

Spar is bringing a fresh look and a new bread recipe to its own brand sandwich range, to make the range feel more modern, and improve its quality for shoppers.

After weeks of development, feedback and market insight, Spar has developed its new design, taking inspiration from popular and dynamic foodservice brands.

The new design features a clean and simple look, a larger window, a modern background with differentiation by flavour, and icons showing provenance, to give the sandwiches a quality feel. There are different designs for limited edition sandwiches, and Deep Fill variants.

Spar is also reformulating eight of the sandwich lines with softer, better quality bread and improved provenance of products such as free range eggs, and pole and line caught tuna.

Worth over £7m in sales per year, retailers stocking Spar brand’s sandwiches can expect to make around £20k in incremental retail sales per year, said Olivia Basten, Spar UK brand manager.

“With food-to-go performing so well, Sparretailers have a big opportunity to grow footfall and spend – especially with younger shoppers, who buy a lot of food-to-go,” said Basten.

“Alongside this growth in the food-to-go market, sandwich packaging is continually evolving, as retailers look to draw customers in. Our new design shows the breadth within the range and improves our sandwich quality and provenance for customers.”

The quality of Spar’s sandwiches measures up very well to our market competitors, she said. “To keep on meeting customers expectations, we are continually redeveloping our products to make them even better for shoppers.”