Spar own brand wines scoop trophies in International Wine Challenge

Award-winning wine

Award-winning wine

Spar’s wine range has been celebrated once again at the International Wine Challenge (IWC), taking home two silver awards – proof that Spar’s own label wines are going from strength to strength, the retailer claims.

Spar scooped silver awards at the IWC for its popular Exclusives Valle Vento Barolo (£14.99 RRP) and own brand Spar Cava Rosado (£7.99), making it the only symbol group in the convenience market to pick up this number of awards.

Plus, the Spar South African Reserve Chenin Blanc (£4.50) received a bronze at the IWC, as did the Exclusives Perlezza Brut (£9.00) and Ursa Major Rioja Reserva (£9.99).

Chris Lewis, licensed trading director, said: “These Silver and Bronze awards from the IWC mark independent recognition for the Spar own brand wine range – all of which are available at Spar stores across England, Scotland and Wales.

“All the wines are blind tasted to ensure only the best quality wines are selected for awards. The IWC is one of the most respected industry benchmarks on the wine calendar, so this marks the beginning of what is set to be a successful wine awards season.

“Spar’s wine team is dedicated to bringing retailers the best modern and classic wines from its range. We think we’ve got some of the best quality and great tasting wines on the market at a price that’s right.

“These awards highlight what’s on offer at Spar and we’re delighted to see our own brand and Exclusives range wines receive this kind of recognition.”

The move follows news that the Spar Exclusives wine range has achieved sales of a massive £2.8m in the year since their launch. The sparkling Italian lines, Perlezza Prosecco Brut and Rose variants, have reached £1.5m in sales, with 90% distribution in licensed Spar stores and generating almost £20 per week, per store.

The other four brands have also generated another £1.3m, with the Terra Ricca brand and Sola leading the way in distribution and sales.