Spar China opens first hypermarket in Beijing

Spar: first hypermarket in Beijing

Spar China has opened its first hypermarket in the Chinese capital, Beijing. Three more stores are planned to open this year.

The store has a sales area of 5,000sq m over two floors and is located in Beijing’s Chaoyang district. It is the 100th Spar store to open in China, and strengthens the retailer’s position in the Chinese retail market.

Gordon Campbell, managing director, Spar International, said: “The Beijing hypermarket puts Spar even more firmly on the map in China. The unique way Spar operates with local partners, sharing expertise and knowledge and sourcing products not only within China but internationally, has contributed to the rapid pace of growth and success in the Chinese market.

“Following the success of our existing stores in nine provinces across China, we are confident this store will meet the needs of the country’s changing modern lifestyle.”

Spar China opened its first store five years ago in Weihai, Shandong province. It has since expanded to nine different provinces, operating with seven retail partners. It teamed up with Huaguan in January to open the Beijing store. Huaguan was established in 1995 and operates 50 stores in the Beijing region.

Xiao Ying, general manger of Huaguan, said: “This new Spar store is the future. Spar is at the heart of the expansion plans of our group. Working together with Spar China and Spar International we shall open a further three stores in Beijing before the end of the year.”

Tobias Wasmuht, managing director, Spar China said the Beijing hypermarket meets everyday needs of the hardworking and aspiring generation of young families prevalent in the developing cities of China.

“Spar brings an emphasis on excellent value, great offers, fresh foods and fantastic quality in a modern shopping environment, which is in keeping with the desired lifestyle of our customers,” he said.

Over 45,000 customers visited on the opening day

Over 45,000 customers visited the Spar store on the opening day, 5 September, and the feedback was extremely positive, said Spar. The average customer spend also beat expectations, it added.

Spar Beijing: strong fresh offer

The ground floor of the Beijing store features a fresh market area including a bakery, locally-sourced fruit and vegetables plus meat and fish sections.

The first floor of the store offers non-food departments including a children’s area with a play zone, a health and beauty section, a promotional aisle and a specialist section for imported wine and foods.

The store also features restaurants, a food court and banking facilities.

Spar operates hypermarkets and supermarkets in China, occupying a total 440,000sq m of selling space. It plans to open a further 20 stores before the end of this year.

“The Spar voluntary chain system is ideal for China, as it allows independently owned Chinese regional retailers to choose to work with Spar by linking their resources in China and an international group of 12,500 stores in 34 countries worldwide,” said Wasmuht.

“In this way, all benefit from combined scale in buying and development, and sharing knowledge and skills to ultimately improve the efficiency and competitiveness of their business. As we approach the end of this decade with the successful launch of 100th Spar store in China, and the first store in Beijing, we look to the future with great confidence,” he said.