Spar customer hits the road with incredible Naked win

One very lucky Spar customer is driving away with a brand new FIAT 500 Pop after taking part in a competition with PepsiCo Naked Smoothies.

Rene Bateman from Northamptonshire picked up his incredible win on 4 September, scooping the fantastic prize after taking a selfie with his smoothie at the Spar store at Baynards Green Service Station situated on the A43 at Bicester.

Over 500 shoppers from all over the UK entered the competition, posing with the drink before uploading their photo on the Spar UK Facebook page or website with the hashtags #NakedSelfie and #SPARcar.

Rene Bateman said: “Thank you so very, very much to SPAR and PepsiCo for the win of a lifetime! I can’t believe I’ve won a car on our 26th wedding anniversary, what an amazing present and day to remember forever! Baynards Green is my favourite service station!”

Spar stores across the country took part in the national campaign, which took place in line with a packaging rebrand for the popular Naked range, all supported by a raft of marketing activity and PoS.

Michael Lawless, interim brand & marketing director at Spar UK said: “We’re thrilled with the reaction from customers who took part in this Naked Smoothie social media competition. It was fun and interactive and great to receive a variety of entries. We’re looking forward to running more of these competitions in the future.”

James Norman, customer business manager at PepsiCo added: “We were delighted to partner with Spar on this fun competition. There were some highly creative entries and we are really encouraged by the response from Spar shoppers to both the competition and our Naked smoothies. We hope Rene will be very happy with his new car!”