SPAR #HappyDays campaign set to inspire shoppers this summer


Spar is inspiring shoppers with things to do and delicious food to eat this summer, with its new online marketing campaign, ♯HappyDays.

The Spar UK website,, is now jam-packed with exciting summer recipes, great offers and deals to drive sales, fun activities and customer competitions.

As part of the ♯HappyDays campaign, there is a brand new recipe section on the website, while competitions offer customers the chance to win a picnic basket, trampoline and giant garden games.

Shoppers can also sign up to the Spar e-newsletter between now and 12 August, to get a saving of up to £50 on Haven summer breaks.

Customers can also follow Spar on Facebook and Twitter for more offers and competitions, including the chance to win a host of summer accessories.

Finally, as part of the activity, Spar has teamed up with the NHS to support their Change4Life campaign, which urges children to get out and active this summer.

Laura McNally, Spar UK, senior marketing manager, said: “The♯HappyDays campaign provides inspiration for things to do this summer, as well as great ideas for food and drink perfect for any weather.

“All this online activity represents fun and nostalgia for kids and grown-ups alike, and is a chance to take adults back to the happy times they experiences in the summer months as children,” she said.

“It will also encourage customers to ditch the iPads and X-boxes and get active, showing our support for a healthier lifestyle for children.”