Designed to help families in what traditionally can be a financially tough period, customers will have the chance to win £100 every day, redeem 1,000s of vouchers across the majority of products in north of England Spar stores*, and benefit from a range of value driven, in-store initiatives.
Launched by James Hall & Co., Spar wholesaler for the north of England, the ‘QUIDS IN’ digital campaign will run between Monday 4th January and Wednesday 10th March, accompanied by in-store value focused POS and social media advertising.
In-store value initiatives include a £5 frozen meal deal, ‘Fresh 5’ produce offer on key fresh lines, and a variety of competitive multibuy promotions on grocery and fresh lines, and a range of ales, lagers and ciders.
Peter Dodding, sales and marketing director at James Hall & Co., said:“January is often a very difficult month for families across the UK and there is bound to be added pressure after a very challenging year.
“QUIDS IN is a value driven initiative that will offer customers the chance to win a fantastic sum of money, 1,000s of vouchers to help with January shopping bills, and a bit of positivity to start off the New Year.
“With a real focus on pro-active value campaigns, in-store discounts and competitive promotions, Spar are committed to providing outstanding value on key lines and supporting customers throughout 2021.”
From Monday 4 January, customers will be able to enter QUIDS IN by texting Spar to 60062 and all entries will be automatically entered into a grand prize draw with one lucky shopper awarded £10,000 at the end of the campaign, in March 2021.
Thousands more will be awarded digital vouchers, redeemable through their smart phone and valid for one week, or through an 8-digit code for those using older phones.
To find out more, and see a list of participating stores, please visit https://www.jameshall.co.uk/www-jameshall-co-uk-60kgiveaway/
*Vouchers cannot be redeemed on fuel, services, lotto, baby/infant formula, medicine and tobacco.
**Participating stores only, visit www.jameshall.co.uk/60kgiveaway