Spar International opens first store in Malawi and plans 10 more

Life Life Better campaign

Life Life Better campaign

Spar International is expanding its presence in Africa with the opening of its first store in Malawi. It is the 34th country in which the retailer is now present.

Spar Malawi plans to open up to 10 more supermarkets and Express convenience stores in the country within the next five years.

According to Spar, the launch of the supermarket in the new Lilongwe Shopping Mall in the capital, Lilongwe, reflects the intention to expand into new territories on the African continent, as outlined in its expansion strategy.

The 1,690sq m store comprises several food departments including bakery, butchery, meat and delicatessen and has created 140 new jobs.

Locally sourced, fresh produce will be available to consumers in the store, as will a range of Spar private label products, sourced via a purchasing agreement with Spar Zimbabwe and South Africa.

Spar said the Malawi store has demonstrated its commitment to environmental sustainability with a modern, multiplex refrigeration system, which has been installed to drive down energy consumption by eliminating the need for geysers. Energy saving lamps have been also been fitted in all the offices.

In-store promotional and advertising material has been developed, introducing the slogan ‘Live Life Better’. Throughout the store, communication materials reflect the bold slogan matched with exciting imagery, said Spar.

Gordon Campbell, Spar International managing director, said: “Spar International continues to look for partners in other countries to bring the Spar format to millions more consumers. We have been working gradually to expand our footprint in the African continent.

“Spar Malawi has access to our best practice knowledge in international retailing, technical expertise and 75 years of international experience in 34 countries across four continents,” said Campbell.

“Following the success of Spar Nigeria opening last year, a suitable partner was found for Malawi who will work closely with Spar International to adapt their expertise to suit local needs,” he said.

“Malawi has a relatively undeveloped retail infrastructure, but it is expanding, and the production of fresh foods in the capital city enables retailers to offer good quality products at value prices.

“Our partner in Spar Malawi has experience in the retail and finance sector in Zimbabwe in particular as well as in other African countries,” said Campbell.