Spar is onside with Burnley FC in the Community after signing a sponsorship deal to support the Premier League club’s charity work.
Facilitated through James Hall & Co., Spar UK’s primary wholesaler and distributor in Northern England, the agreement will see SPAR’s name added as a sponsor through the charity’s All Onside package.
Spar has a strong brand presence within Burnley and has served the borough’s communities for many years through James Hall & Co. Ltd’s company-owned SPAR stores or through independent retailers using the Spar symbol.
The sponsorship will support Burnley FC in the Community’s work at its portfolio of community venues and across its diverse range of sectors including education and employability, community welfare and inclusion, and football development.
Tom Murphy, marketing manager at James Hall & Co., said: “It’s really good to formally get on board with Burnley FC in the Community through the All Onside package as we have previously supported the Burnley FC Community Kitchen.
“There are nine SPAR stores in Burnley either owned by James Hall & Co., or where we service independent retailers, so we are well known for supporting the borough’s communities. The charity’s fantastic work neatly aligns to this and we are happy to partner up with Burnley FC in the Community.”
Ben Bottomley, head of brand and partnerships at Burnley FC in the Community, said: “I’m extremely pleased to have an iconic brand like Spar come on board as a sponsor through our All Onside package.
“Spar’s sponsorship is a welcome contribution to the broad range of vital work we do in the community, and it is particularly valuable as we tackle post-pandemic challenges including food poverty, mental health, unemployment, loneliness, and physical activity.”