Spar looks to delight wine drinkers with two new wine events


Following on from the hugely successful Craft Ale & Beer event held throughout February, Spar is now turning its attention to delighting wine drinkers with two planned events in 2017.

This first of these is started on 23 February and will run until 5 April across Spar stores in England, Scotland and Wales. The event will showcase leading brands such as Hardy’s, Casillero del Diablo and Mud House, and will also feature the Speciale Prosecco, Fern Hills Sauvignon Blanc and Rios de los Andes Malbec wines from Spar’s award winning own label range.

There will be a number of promotions available for all customers including:

  • Hardy’s VR Range at £5
  • Anakena Birdman Range at £5
  • Yellow Tail Range at £6
  • SPAR Fern Hills Sauvignon Blanc at £6.50
  • Casillero del Diablo Range at £6.50
  • Mud House Sauvignon Blanc at £7
  • SPAR Rios de los Andes Malbec at £7
  • SPAR Prosecco Speciale at £8

To make the event as special as possible for shoppers, the wine promotions will be supported by lead deals on Spar Brie, Dips and Continental meats – the perfect accompaniment for an enjoyable evening.

All the deals available during the event will be featured on the Spar website and across all digital platforms. This will be supported heavily instore with POS to maximise the visibility of the promotions.

Ed Evans, SPAR UK Head of BWS said: “We are delighted to be running, not just one, but two events for our customers this year. SPAR has always provided its shoppers with fantastic variety and choice with its wine range. As well as some of the biggest brands in the market, our own label award winning wines will also be available for shoppers to enjoy. Every year it becomes more important to provide consumers with an even better shopping experience at a competitive price, and at SPAR we believe these events will give our customers exactly that.”

The second Spar Wine Festival will run from 27 July until 6September 2017.