Spar opens first hypermarket in Indian capital

Spar: grain market in New Delhi hypermarket

Spar International has unveiled its first hypermarket in New Delhi, the capital of India.

Occupying 7,500sq m on one floor, the store is located at the Pacific, Tagore Garden in West Delhi. It is Spar’s sixth store in India. The other five stores are in Bangalore, Hyderabad and Mangalore.

The store is organised around merchandise ‘worlds’ including children, living, kitchen, clothes, gifting, electronics, fresh produce (including fruit, vegetables, meat, fish, delicatessen and an in-store bakery), speciality food concepts, basic essentials, health and beauty, FMCG food, wine and beer and a restaurant.

It offers 100,000 skus and promotes an EDLP policy and ‘best deal’ promotions.

Speaking at the opening, Viney Singh, managing director, Max Hypermarket India, said: “We hope to take the shopping experience in Delhi to a new level. At Spar we get international best practices and adapt them to best suit the needs of the local shopper. Also, because of our sharp pricing, promotions, loyalty programme, large fresh produce section and customer-centric service, our customers look forward to shopping with us every week.”

New features at the store include Enjoy Now counters serving fresh juices, Indian savouries, fruit salads, Indian sweets and buttermilks. There is also a tandoor in the non-vegetarian section where kebabs and tandoori items will be freshly made on the spot for customers to eat and enjoy or take away.

Fresh produce is bought from local farmers

According to Spar, the fresh produce section is the largest among hypermarket players in India, and is bought and sourced directly from local farmers.

The produce is stored in cold rooms to preserve quality, freshness and retain nutritive value.

The fish counter offers a range of sea fish and fresh water fish, which are cleaned and filleted to customer specifications and then packed in ice.

The New Delhi hypermarket has been designed in collaboration with design team from Spar International and features wide aisles for easy trolley movement, high ceilings for an airy and open ambience, 47 cash tills for fast billing, a token system at the fish counter for streamlined orders as well as separate billing system at the non-vegetarian counters.

Private label development is another focus for Spar in India. It reports private label currently accounts for 16% of the total food sales and is expected to increase to 25% by March 2013.