Following the success of Spar Scotland’s advertising campaign on STV in January, a new stream of adverts will be hitting Scottish TV screens from 14 September.
Running from 14 until 27 September, the new advertising campaign will highlight a number of great value deals on key food and drink products available in Spar stores right across Scotland.
The value themed advertising campaign will be visible on three 20 second adverts running at peak viewing times on STV over a two week period.
Promotions from Spar Scotland will focus on a number of leading brands including: Chicago Town pizza, San Miguel lager, Doritos snacks, McVitie’s biscuits and Barr’s Irn Bru.
Colin McLean, CEO at CJ Lang and Son Ltd, said: “We are aware how financially tough it can be for many shoppers especially during these unprecedented times. Therefore we have worked with a number of well-known brands and negotiated market-leading deals for consumers. This investment demonstrates not only how Spar is there for shoppers but as a local convenience store we can also offer great value for money.”
Products advertised on TV will be given visibility in prominent locations in-store. Other media support includes digital, external advertising, SPAR in-store radio and POS.
Spar Scotland will be back on STV in November with another advertising campaign.