Spar taps into blush trend with new Malbec Rosé

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Spar keeps the rosé trend alive this summer with the launch of a sophisticated wine from Mendoza, Argentina. The summer time has officially started, and Malbec Rosé is the new perfect pairing for dining in the sun.

Argentina is world famous for producing quality Malbec grapes, and Spar already stocks two gorgeous red wines in the Rios de Los Andes range from Mendoza. Malbec grew 20% in value and is the only red grape out of the top six most popular to have seen growth last year. The grape’s popularity is increasing in the form of Rosé wine, with Spar now offering an affordable and accessible variant from this region.

Philippa Carr, Master of Wine at Spar, said: “This Malbec Rosé is smooth, fruity and refreshing with a delicious red berry flavour. Partner with pan fried salmon, vegetarian Asian salads or simply chilled with friends.”

Available in participating Spar stores from 23 July at the special launch price of £6.00 until 2 September 2020. Normal RSP is £6.50.