Spar UK has launched promotions in 2,200 of its stores across the country, in support of British Food Fortnight, which kicked off on Friday (27 July 2012).
Spar retailers have been sent a British Food Fortnight POS pack including lollipop cards, balloons, posters and shelf barkers to theme and decorate any local and British produce in store and to highlight the theme next to relevant products and promotions in store.
This year British Food Fortnight, which traditionally takes place during the autumn, is running at the same time as the Olympics under the title ‘Love British Food 2012’ (27 July to 12 August 2012).
With a new logo and patriotic promotional material bearing the slogans ‘Be Patriotic!’ and ‘Support the home team!’ the stage is set for a huge showcase of British food when the eyes of the world are upon us, said Spar UK.
Rebecca Whitmore, marketing manager, Spar UK, said: “Spar is delighted to be an official partner of Love British Food 2012. This is a fantastic promotion for us to be involved with especially during this summer, the perfect time to celebrate the best of British.”