Spar UK launches two zero sugar colas under own brand

Spar brand is responding to trends in the market and consumers’ needs, with the launch of two zero sugar colas.

Spar Classic Cola Zero Sugar in 500ml and 2l formats (59p/89p) are joining the Spar brand range from February.

Spar Classic Cola Zero Sugar is a sugar-free cola that taps into the popular consumer trend for sugar-free variants, with all the great taste of a premium soft drink. Spar is the first retailer in the symbol group sector to launch an own label Zero Sugar Cola.

This launch is bang on-trend especially ahead of the government’s sugar tax, which comes into effect in April.

Across Spar brand’s wider carbonated soft drinks range, the group has reformulated its products and introduced new lines. In total, SPAR has removed an incredible 168 tonnes of sugar from its lines since 2016.

Cath McIlwham, Spar UK head of brand, said: “These two new lines are giving Spar shoppers more choice in great-tasting soft drinks, with zero sugar – and all at excellent value prices.

“The launches give us at Spar the chance to lead the symbol group market in a category that is core to convenience retailers – all while keeping pace with the ever-changing market.”

The new soft drinks lines form part of Spar’s wider commitment to reducing sugar across its range, said McIlwham. “We know that consumers are demanding healthy ingredients with less sugar.

“We’ve worked alongside our supplier, Cott, to maintain our great-tasting products while reducing the sugar levels.”